Blog attracts SEO traffic; newsletter builds direct relationships.
10 steps across 1 sections
1. Steps Guide
- Choose niche
- Blogging platform — WordPress, Squarespace, Ghost
- Register domain — Memorable .com
- Set up hosting
- Design site — Clean, mobile, fast
- Email platform — Mailchimp, ConvertKit, Beehiiv
- Signup forms — Nav, posts, sidebar, popup
- Lead magnet — Free guide/checklist for email
- Welcome email — 50% open rate. Deliver value
- Content calendar — Sustainable schedule
Common Mistakes
- Starting too broad
- Inconsistent publishing
- Not building email from day one
- Writing for engines not readers
- Ignoring welcome sequence
Pro Tips
- Lead magnets 3-10x better conversion
- Welcome emails highest open rates
- Monthly cadence fine to start
- Repurpose blog to newsletter
- Consistency over frequency