When a health insurance company denies a claim, you have the legal right to challenge that decision through a formal appeals process. Under the Affordable Care Act (ACA), all marketplace and most employer-sponsored plans must provide both internal appeal and external review options.
62 steps across 12 sections
1. Administrative/Billing Denials
- Coding errors — incorrect CPT or diagnosis codes submitted by provider
- Missing information — incomplete claim forms or missing documentation
- Filing deadline missed — claim submitted after the plan's timely filing limit
- Duplicate claim — insurer believes the same service was already billed
- Coordination of benefits — insurer believes another plan is primary
2. Clinical/Coverage Denials
- Prior authorization not obtained — treatment required pre-approval that was not secured before the service
- Medical necessity — insurer determines the treatment was not medically necessary for your condition
- Out-of-network provider — service performed by a provider not in your plan's network
- Experimental/investigational — insurer classifies the treatment as unproven or experimental
- Not a covered benefit — the specific service is excluded under your plan terms
- Frequency limits exceeded — plan allows a set number of visits or treatments per year
3. Timeline
- Deadline to file: 180 days (6 months) from the date you receive the denial notice
- Insurer response time (pre-service/prospective): 30 days
- Insurer response time (post-service/retrospective): 60 days
- Urgent care appeals: 72 hours (expedited review)
4. Step-by-Step Internal Appeal Process
- Identify the specific reason for denial (denial reason code)
- Note the claim number, date of service, and amount
- Record the appeal deadline
- Check which section of your policy the insurer is citing
- Original denial letter
- Your insurance policy (Evidence of Coverage / Summary of Benefits and Coverage)
- All medical records related to the claim
- Bills and itemized statements
- Notes from any phone calls with insurer or provider (dates, names, reference numbers)
- Request a letter of medical necessity from your treating physician explaining why the treatment was appropriate and necessary
5. Eligibility
- Medical necessity
- Experimental/investigational treatment classification
- Rescission of coverage (insurer retroactively cancels your policy)
- Any denial that involves medical judgment
- Purely administrative issues (coding errors, missed filing deadlines)
- Services explicitly excluded from your plan with no medical judgment involved
6. Timeline
- Deadline to request: 4 months from the date you receive the final internal appeal denial
- Standard review decision: Within 45 days of the request
- Expedited review (urgent medical situations): Within 72 hours
7. How It Works
- File external review request with your insurer or state insurance department (your denial letter will specify the process)
- An Independent Review Organization (IRO) is assigned to your case
- The IRO assigns medical experts in the relevant specialty to review your case
- The IRO reviews all medical records, policy language, and clinical evidence
- The IRO issues a binding decision
- If the IRO overturns the denial, the insurer must pay the claim
8. Cost
- Federal external review process (HHS-administered): No charge
- State external review process: May charge up to $25 per review
- IRO contracted by insurer: May charge up to $25
9. Required Information
- Full legal name (exactly as it appears on insurance card)
- Member ID and group number
- Claim number being appealed
- Date of denial letter
- Denial reason code
10. Provider Information
- Full legal practice name
- Provider credentials and specialty
- National Provider Identifier (NPI)
- Complete address, phone, and fax
11. Supporting Documentation
- Letter of medical necessity from treating physician
- Relevant medical records and clinical notes
- Lab results, imaging, and test reports
- Published clinical studies or practice guidelines supporting the treatment
- Prior treatment history showing alternatives that were tried and failed
- Peer-reviewed journal articles (if denial cites "experimental")
- Your plan's Summary of Benefits showing the service should be covered
12. When You Qualify
- Waiting for a standard appeal timeline could seriously jeopardize your life, health, or ability to regain maximum function
- You are currently receiving treatment that is about to be discontinued
- You have not yet received a service that your doctor says is urgently needed
Common Mistakes
- Not appealing at all
- Missing the deadline
- Submitting a vague or emotional appeal
- Not including a physician letter
- Sending original documents
Pro Tips
- Act immediately
- Call your insurer first
- Request your complete claims file
- Use the insurer's own criteria against them
- Reference clinical practice guidelines
Sources
- How to Appeal an Insurance Company Decision - HealthCare.gov
- Internal Appeals - HealthCare.gov
- External Review - HealthCare.gov
- How to Appeal a Health Insurance Claim Denial - HSA for America
- Steps to Appeal a Health Insurance Claim Denial - CareFirst
- How Do I Appeal a Denied Health Insurance Claim - CounterForce Health
- How to Appeal a Health Insurance Claim Denial in 5 Steps - MoneyGeek
- How to Fight Your Health Insurance Denial With an External Appeal - ProPublica
- Consumer Appeal Rights in Private Health Coverage - KFF
- Things to Include in Your Appeal Letter - Patient Advocate Foundation
- 2026 Insurance Appeal Letter Checklist - TextExpander
- How to Write an Appeal Letter - CounterForce Health
- External Appeals - CMS
- Internal Claims and External Review - DOL